Arnold and Scott represent the new, reform-minded wing of the billionaire class.
They believe that traditional philanthropy is inadequate.
American families with more than $500 million donated only 1.2 percent of their assets in 2017.
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Melbourne social enterprise Who Gives A Crap sold nearly 3 million rolls of toilet paper in 2014/15 and gave half the proceeds to WaterAid Australia, but co-founder Simon Griffiths says the donation would have been less had the startup adopted a non-profit model when it launched two years ago.